Resume

Overview

Results-oriented and data-driven marketing professional with deep experience in developing targeted programs for government markets, quick serve restaurants, building technologies and smart cities / infrastructure with additional experience in energy, mobile computing devices, software and services. Strategic, analytical and adaptable. Skilled at launching initiatives that create new revenue streams and increase market penetration. Provides value through extensive marketing experience, relationship and collaboration skills, content creation and agency management, leadership, organization and project management.

  • Integrated Marketing
  • Marketing Management
  • Account Management
  • Strategic Planning & Execution
  • Advertising & Agency Management
  • Team Leadership
  • Field Marketing
  • Market Research
  • Project Management

Experience

Zebra Technologies, Lincolnshire, IL                                                                                                                                                  2019 – 2020

Senior Marketing Manager, Government Solutions                                                                                                                                            

  • Collaborated with cross-functional leadership team including sales, product and strategy to launch a new Government vertical practice focused on the promotion of rugged mobile computing hardware to first responders and public safety.
  • Directly managed one field marketer who led account-based marketing (ABM) campaigns. Indirectly managed broader marketing team of digital and online marketing, campaign managers, public relations and product marketing.
  • Implemented successful strategy to significantly expand media presence and build brand awareness in target markets.
  • Utilized SEO, programmatic advertising, social media and traditional e-newsletters which doubled website visits and exceeded marketing qualified lead (MQL) goals by more than 10%.
  • Managed and implemented messaging and positioning project for Zebra’s entry into government / public safety market. Directed agency and partnered with Zebra leadership and cross-functional stakeholders to manage project. 
  • Produced 5 national trade shows to build brand awareness and sales pipeline. Collaborated with public relations, channel partners and independent software vendors to demo solutions and coordinate marketing efforts.
  • Planned and managed COVID-19 response project in March 2020. Redeployed budget and resources to focus on specific use cases for Fire, EMS, Law Enforcement and Public Health agencies.

Siemens, Building Technologies Division, Buffalo Grove, IL                                                                                                         2010 – 2019

Senior Marketing Manager, Federal, U.S. State & Local Government Vertical Markets                                                      2017 – 2019

  • Established State and Local Government vertical market group following the successful establishment of the Federal Government vertical market group. Collaborated with executive leadership to develop and execute strategies at the state and local levels.
  • Designed initial go-to-market plan and realigned municipal market strategy with portfolio and performance contracting lifecycle objectives.
  • Created new messaging strategy and customer-facing marketing assets aligning messaging with product portfolio.
  • Established Siemens as an innovator and thought leader through planning and executing national exhibits designed to enter state and local markets.
  • Produced “smart” building whitepaper for state and local markets that was downloaded over 2000 times.
  • Developed strategic municipal research portfolio to support account executives’ customer acquisition efforts.
  • Coordinated new business pipeline opportunities for sales team as market expert.
  • Enhanced reach with key city and municipal decision makers by collaborating with two key strategic industry partners representing state and local interests.
  • Won Building Technologies Innovation Open. Developed and presented innovative cyber-security firmware solution to executive committee.

Senior Marketing Manager, Federal Government Vertical Market                                                                                           2013 – 2017

  • Built new Federal Government vertical marketing function from scratch. Led marketing strategy targeting federal customers including the Department of Defense, General Services Administration and Veterans Affairs.
  • Led initial go-to-market strategy and oversaw annual progress. Developed marketing collateral exhibiting the Building Technologies Division’s unique value proposition.
  • Directed digital marketing strategy which doubled visits, page views and other key metrics across the Building Technologies Division Federal Market website.
  • Established new vertical marketing manager role functions, responsibilities and processes to focus on supporting Head of Federal Sales and Regional Business Development Managers.
  • Managed Building Technologies’ Cloud networking integration with Amazon Web Services government platform.
  • Planned and executed national exhibit events showcasing Building Technologies’ value to the federal market.

Marketing Manager, Retail & Commercial Systems                                                                                                                    2010 – 2013

  • Developed marketing roadmap and foundational elements for new business and product lines targeting small to mid-size retail and commercial businesses.
  • Designed integrated B2B marketing strategy for energy management systems and automated demand response solution. Executed plan and tactics via channel, digital, exhibit and traditional print content.
  • Created scope, objectives and deliverables for optimal brand and positioning strategy for Siemens’ entry into retail and commercial markets. Hired branding agency and collaborated with them on managing project.
  • Appointed to two acquisition integration teams. Participated in target companies’ pre-acquisition communications strategy and directed post-acquisition integration of the acquired firms’ marketing collateral and operations practices.
  • Collaborated with product managers, engineers, sales and cross-functional staff within a matrixed organization.
  • Recognized for accomplishments with departmental award.

     Popeyes Louisiana Kitchen, Chicago, IL & Atlanta, GA                                                                                                            2006 – 2009

Regional Marketing Director                                                                                                                                                                           

  • Revised national marketing strategy as part of leadership team. Contributed market research and analysis revealing

changes in product preference and demographic trends which led to revised products and marketing initiatives.

  • Advised key regional franchisees on benefits of revised national marketing strategy. Garnered financial support for inaugural $26 million national advertising campaign.
  • Managed performance and professional development of 2 direct reports.

Young & Rubicam/Wunderman, Chicago, IL                                                                                                                                   2003 – 2006 

Account Supervisor – Burger King                                                                                                                                                                  

  • Implemented $400,000 experimental merchandising initiative in a $74 million sales market. Initiative was later adopted nationwide and contributed to greater consumer awareness and sales resurgence for the brand and franchisees.
  • Developed rigorous competitive analysis template to determine local brand strength and positioning, adopted by agency and client for system-wide use.
  • Managed and developed 2 direct reports and 6 agency team members.

ADDITIONAL EXPERIENCE                                                                                                                                                                   1999 – 2002 

D’Arcy Masius Benton & Bowles, Account Executive/Supervisor, Chicago, IL                                                                        1999 – 2002 

Euro RSCG Tatham, Media Planner (Contract), Chicago, IL                                                                                                                      1999  

Foote, Cone & Belding, Media Planner, Chicago, IL                                                                                                                       1998 – 1999

Leo Burnett, Media Business Coordinator, Chicago, IL                                                                                                                 1997 – 1998  Eicoff & Co., Media Assistant, Chicago, IL     1996 – 1997